This document explains how Ruarmy LLC handles personal data. It is intended for visitors who care about the fate of their Personally Identifiable Information (PII) on the internet. Under US privacy law and information-security practice, PII means any data that — on its own or combined with other data — makes it possible to identify, contact, or locate a specific individual, or to recognize a person within a particular context. We encourage you to read this policy attentively so that you have a full picture of how we gather, use, safeguard, and otherwise process personal data through our website.

When you place an order or create an account on ruarmy.com, you may be requested to provide details such as your name, email address, delivery address, telephone number, and other information needed to serve you properly.

Data is gathered when you register an account, complete a purchase, sign up for our newsletter, or submit any information through the site.

Information obtained during registration, purchases, newsletter subscriptions, survey or marketing responses, browsing, and use of other site features may be used for the following purposes:

• To handle your customer-service requests more effectively.
• To process your transactions without delay.
• To email you periodically about your order as well as related products and services.

Our security measures do not include PCI-standard vulnerability scanning; instead, we run routine malware scans. Because we never request sensitive private data — such as credit card numbers, passwords, or copies of identity documents (passports, driving licenses) — the site operates without an SSL certificate.

Yes. Cookies are small files that a website or its service provider places on your computer's hard drive via your web browser (provided you permit it), allowing those systems to recognize the browser and record certain details. For example, cookies help us retain and handle the contents of your shopping cart. They also let us learn your preferences from previous or current activity on the site, so that we can offer you better services. In addition, cookies assist us in building aggregated statistics about traffic and user interaction, helping us improve the site experience and tools over time.

Our uses of cookies include:

• Keeping the contents of the shopping cart and processing it.
• Storing your preferences for future visits.

Your browser can be set to alert you whenever a cookie is sent, or to block cookies entirely — these options are found in your browser's settings (for example, in Internet Explorer). Since every browser is configured differently, consult the Help menu of your browser for exact instructions on managing cookies.

Turning cookies off disables certain functions: some convenience features stop working and parts of our service may operate incorrectly. Even so, ordering remains possible and the items in your shopping cart are still saved and processed.

We do not sell, trade, or otherwise hand your personally identifiable information to outside parties without giving you prior notice. This does not apply to hosting partners and other parties that help us run the website, conduct our business, or serve you — provided such parties agree to keep the data confidential. We may also disclose information whenever we believe it is warranted to comply with the law, to enforce our site policies, or to defend our own or third parties' rights, property, or safety.

Visitor information that is not personally identifiable may nevertheless be shared with other parties for marketing, advertising, or similar purposes.

From time to time, at our own discretion, we may display or offer products and services belonging to third parties on our website. Such external sites maintain their own independent privacy policies, and we bear no responsibility or liability for their content or activities. That said, we do our best to safeguard the integrity of our site and appreciate any feedback you may have about these third-party resources.

Google's requirements for advertisers are summarized in its Advertising Principles, which exist to keep the user experience positive. Learn more.

Our website runs Google AdSense advertising. As a third-party vendor, Google serves ads on our site using cookies. Through the DART cookie, Google can display advertisements to our users based on their visits to our site and to other sites across the internet. Users may decline the use of the DART cookie by consulting the privacy policy of Google's ad and content network.

The following features are in place:

• Remarketing via Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration

Together with third-party vendors such as Google, we combine first-party cookies (e.g., Google Analytics cookies) and third-party cookies (e.g., the DoubleClick cookie) or other third-party identifiers to gather information about how users interact with ad impressions and other advertising services connected with our website.

Preferences for Google advertising can be managed on the Google Ad Settings page. Alternatively, you may opt out through the Network Advertising initiative opt-out page or permanently via the Google Analytics Opt-Out Browser add-on.

CalOPPA was the first state law in the United States requiring commercial websites and online services to publish a privacy policy. Its scope reaches far beyond California: any person or company in the US (and arguably worldwide) operating websites that collect personally identifiable information from California consumers must display a conspicuous privacy policy stating exactly what information is collected and with whom it is shared, and must abide by that policy. Learn more.

In line with CalOPPA, we commit to the following:

• Visits to our site can be made anonymously.
• Once this privacy policy exists, a link to it will appear on our home page, or at minimum on the first significant page after entering the website.
• The Privacy Policy link contains the word 'Privacy' and is easy to locate on the page indicated above.

Users will be informed of any changes to the privacy policy:

• On our Privacy Policy Page

Users may update their personal information:

• By logging in to their account

We respect Do Not Track signals: when a DNT mechanism is enabled in your browser, we neither track you, nor plant cookies, nor serve advertising.

Please also be aware that third-party behavioral tracking is permitted on our site.

With regard to collecting personal data from children under 13, the Children's Online Privacy Protection Act gives parents the deciding voice. The COPPA Rule — enforced by the Federal Trade Commission, the US consumer protection agency — defines what operators of websites and online services must do to keep children's privacy and safety intact online. We do not direct marketing at children under 13.

The Fair Information Practices Principles constitute the foundation of US privacy law, and the ideas they contain have strongly influenced data protection legislation worldwide. Grasping these principles and how they are put into practice is essential for compliance with the many privacy statutes protecting personal data.

To conform with Fair Information Practices, should a data breach happen we will respond as follows:

• Other

Users will be informed through an in-site notification within 7 business days.

We likewise endorse the individual redress principle, under which individuals hold legally enforceable rights against data collectors and processors that break the law. This principle demands not only enforceable rights against data users, but also access for individuals to courts or a government agency able to investigate and/or prosecute non-compliance by data processors.

The CAN-SPAM Act establishes the rules for commercial email: it defines requirements for commercial messages, grants recipients the right to demand that emails stop, and prescribes severe penalties for violations.

Your email address is collected so that we can correspond with you.

To comply with CAN-SPAM, we undertake the following:

Should you ever wish to stop receiving future emails, simply write to [email protected] and we will promptly remove you from ALL correspondence.

Any questions about this privacy policy may be directed to us using the details below.